Insights
Insights on AI, change and narrative
Articles by Ryo Leong on AI business translation, change management and narrative marketing for Singapore SMEs and social service organisations.
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Singapore AI Grants for SMEs and Social Service Agencies
A plain guide to Singapore AI grants, free advisory and financing help for SMEs and social service agencies. Accurate as at 26 September 2026.
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The 70% Problem
BCG’s 10-20-70 rule puts 70% of AI transformation effort into people and processes. What it means for SMEs and social services, plus a simple budget test.
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Which Parts of Care Need a Person?
As AI enters casework and care, Singapore social service leaders face one question first: which parts of the work depend on a person? How to decide.
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From Using AI to Running on It: A Path for Singapore SMEs
Your team already uses AI. Five moves take a Singapore SME from scattered AI use to business transformation, starting with your strategic goals.
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Lost in Translation: Why Your AI Plans Need a Translator
Many AI plans stall between the business and the technology. Here is what an AI Business Translator does, and five signs your organisation needs one.
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The Art of Narrative Marketing for Non-Profits: Building Emotional Connections
Learn how non-profits use narrative marketing to foster emotional connections and enhance storytelling.
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Nurturing Innovation in Established Businesses
Why is it so much harder for an incumbent market leader to innovate? It is definitely not ignorance towards the value of innovation nor the lack of trying…
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Playing with Emotions
Festive seasons are great for branding content with the general stage for emotions set. While we see lots of Christmas season ads and Chinese New Year ads, there…
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Differentiation and Distinctiveness applied
There are debates on whether Differentiation or Distinctiveness is more important. In my opinion, both are essential and must work intandem for maximum impact. Local celeb Richard Low…
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Lessons from veteran celebrities
In the annual Star Awards artistes popularity contest, veteran celebrities consistently get nominated whereas young rising stars like the winners of the last Star Search fail to make…