Ryo Leong

Playing with Emotions

Festive seasons are great for branding content with the general stage for emotions set. While we see lots of Christmas season ads and Chinese New Year ads, there are relatively fewer branding ads in Singapore during the Ramadan period. So… Read More »Playing with Emotions

Differentiation and Distinctiveness applied

There are debates on whether Differentiation or Distinctiveness is more important. In my opinion, both are essential and must work intandem for maximum impact. Local celeb Richard Low has both, which enables him to be nominated for the Most Popular Award yearly.

Jack Choo, Zhu Houren at 2010 Star Awards

Lessons from veteran celebrities

In the annual Star Awards artistes popularity contest, veteran celebrities consistently get nominated whereas young rising stars like the winners of the last Star Search fail to make the list. Why is that so and what marketing lessons can we glean from this?

Beef Horfun

Finding a Hawker Blue Ocean

Markets are evolving constantly by the changing macroenvironments. Even for a “tze char” stall (stir-fry eatery), blue oceans, or new approaches to the business that makes competition irrelevant, are possible.

Best Lunar New Year Ad 2021

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Lunar New Year is the period to celebrate kinship and family in many parts of Asia. It is a great opportunity for brands to use storytelling to create brand salience.
This year’s best ad (in terms of storytelling) captured the spirit of the season and the times perfectly.

Top 9 posts on Instagram Ryo Leong

A Look Back at 2020

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The “Boiling Frog” story can also be applied to not noticing or appreciating the small beginnings and efforts that do not have outcomes to show. They are however, a start to a quest or a step towards a dream.

Ryo takes a look back these small beginnings in 2020 and looks forward with hope to 2021

Light bulb

Wake Up Your Ideas!

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Wake Up Your Ideas! There are not many things that are more mentally draining than attending an evening workshop after a long day. Not to mention a workshop on creative thinking that requires more brain activity! Nevertheless, 11 participants of… Read More »Wake Up Your Ideas!