Nurturing Innovation in Established Businesses
Why is it so much harder for an incumbent market leader to innovate?
It is definitely not ignorance towards the value of innovation nor the lack of trying…
Why is it so much harder for an incumbent market leader to innovate?
It is definitely not ignorance towards the value of innovation nor the lack of trying…
Festive seasons are great for branding content with the general stage for emotions set. While we see lots of Christmas season ads and Chinese New Year ads, there are relatively fewer branding ads in Singapore during the Ramadan period. So… Read More »Playing with Emotions
There are debates on whether Differentiation or Distinctiveness is more important. In my opinion, both are essential and must work intandem for maximum impact. Local celeb Richard Low has both, which enables him to be nominated for the Most Popular Award yearly.
In the annual Star Awards artistes popularity contest, veteran celebrities consistently get nominated whereas young rising stars like the winners of the last Star Search fail to make the list. Why is that so and what marketing lessons can we glean from this?
Markets are evolving constantly by the changing macroenvironments. Even for a “tze char” stall (stir-fry eatery), blue oceans, or new approaches to the business that makes competition irrelevant, are possible.
Lunar New Year is the period to celebrate kinship and family in many parts of Asia. It is a great opportunity for brands to use storytelling to create brand salience.
This year’s best ad (in terms of storytelling) captured the spirit of the season and the times perfectly.
The “Boiling Frog” story can also be applied to not noticing or appreciating the small beginnings and efforts that do not have outcomes to show. They are however, a start to a quest or a step towards a dream.
Ryo takes a look back these small beginnings in 2020 and looks forward with hope to 2021
Wake Up Your Ideas! There are not many things that are more mentally draining than attending an evening workshop after a long day. Not to mention a workshop on creative thinking that requires more brain activity! Nevertheless, 11 participants of… Read More »Wake Up Your Ideas!
With more brands jumping onto the content marketing bandwagon, it is no surprise that there are more videos produced for this Chinese New Year (CNY) 2019. I have selected 3 from Singapore, 2 from Malaysia and 2 from China for… Read More »When can we see better CNY stories in Singapore?
The most powerful and commonly used equipment for content creation this days is the mobile phone. Capturing and editing capabilities are coupled with online connectivity. The scariest part? It is in the hands of all consumers out there. Meanwhile, the… Read More »Co-creating the Brand Story World