Ryo Leong

Pulling Audience

Pulling Audience into your Brand?Story

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A brand story should not be focusing on the brand. Relevance to the audience is key and the brand is NOT the hero in the story.
Part 2 of 4 in this series on Story Inception, I explore how to pull audience into your brand story

True Story!

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Viewers distrust commercials nowadays because they are usually exaggerated and fictitious. Content ?based on true stories? seems to be getting more engagement. While writing on ?Where most go wrong? in our Content Marketing 101 resource, I came across this article?where… Read More »True Story!

Gen-X brand imagery

In our discussion on “WHY is Content Marketing important“, we touched on the brand imagery associated with Gen-X young adults growing up then such as CK ONE. Being someone in that category, I remember a popular song that sums up… Read More »Gen-X brand imagery