Playing with Emotions

Festive seasons are great for branding content with the general stage for emotions set. While we see lots of Christmas season ads and Chinese New Year ads, there are relatively fewer branding ads in Singapore during the Ramadan period. So… Read More »Playing with Emotions

Differentiation and Distinctiveness applied

There are debates on whether Differentiation or Distinctiveness is more important. In my opinion, both are essential and must work intandem for maximum impact. Local celeb Richard Low has both, which enables him to be nominated for the Most Popular Award yearly.

Best Lunar New Year Ad 2021

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Lunar New Year is the period to celebrate kinship and family in many parts of Asia. It is a great opportunity for brands to use storytelling to create brand salience.
This year’s best ad (in terms of storytelling) captured the spirit of the season and the times perfectly.