Branding
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The Art of Narrative Marketing for Non-Profits: Building Emotional Connections
Learn how non-profits use narrative marketing to foster emotional connections and enhance storytelling.
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Playing with Emotions
Festive seasons are great for branding content with the general stage for emotions set. While we see lots of Christmas season ads and Chinese New Year ads, there…
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Differentiation and Distinctiveness applied
There are debates on whether Differentiation or Distinctiveness is more important. In my opinion, both are essential and must work intandem for maximum impact. Local celeb Richard Low…
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Best Lunar New Year Ad 2021
Lunar New Year is the period to celebrate kinship and family in many parts of Asia. It is a great opportunity for brands to use storytelling to create…
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Red packet design considerations
How to maximise the branding mileage for your red packets Many companies still print “ang pows” or red packets for distribution during Chinese New Year as a branding…
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How to set your brand apart during Chinese New Year with content?
For many brands in the Chinese speaking world, the Chinese New Year (CNY) period is traditionally the next spike for sales after the Christmas. Advertising tends to be…
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Psychology and Philosophy of Branding
Maslow?s Hierarchy of Needs and Aristotle?s Seven Causes of Human Action are consumer behaviour concepts that should be considered when building the brand. Forbes contributor Susan Gunelius has…