Commentary
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Nurturing Innovation in Established Businesses
Why is it so much harder for an incumbent market leader to innovate? It is definitely not ignorance towards the value of innovation nor the lack of trying…
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Finding a Hawker Blue Ocean
Markets are evolving constantly by the changing macroenvironments. Even for a “tze char” stall (stir-fry eatery), blue oceans, or new approaches to the business that makes competition irrelevant,…
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Best Lunar New Year Ad 2021
Lunar New Year is the period to celebrate kinship and family in many parts of Asia. It is a great opportunity for brands to use storytelling to create…
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A Look Back at 2020
The “Boiling Frog” story can also be applied to not noticing or appreciating the small beginnings and efforts that do not have outcomes to show. They are however,…
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When can we see better CNY stories in Singapore?
With more brands jumping onto the content marketing bandwagon, it is no surprise that there are more videos produced for this Chinese New Year (CNY) 2019. I have…
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How to set your brand apart during Chinese New Year with content?
For many brands in the Chinese speaking world, the Chinese New Year (CNY) period is traditionally the next spike for sales after the Christmas. Advertising tends to be…
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McDonald’s Philippines’ (short) love story
Romance and hit pop songs are key ingredients that propelled Korean dramas to its current status. Apparently, McDonald’s in the Philippines deployed the same ingredients for a successful…
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True Story!
Viewers distrust commercials nowadays because they are usually exaggerated and fictitious. Content ?based on true stories? seems to be getting more engagement. While writing on ?Where most go…
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Gen-X brand imagery
In our discussion on “WHY is Content Marketing important“, we touched on the brand imagery associated with Gen-X young adults growing up then such as CK ONE. Being…