Marketing
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Differentiation and Distinctiveness applied
There are debates on whether Differentiation or Distinctiveness is more important. In my opinion, both are essential and must work intandem for maximum impact. Local celeb Richard Low…
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Lessons from veteran celebrities
In the annual Star Awards artistes popularity contest, veteran celebrities consistently get nominated whereas young rising stars like the winners of the last Star Search fail to make…
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Finding a Hawker Blue Ocean
Markets are evolving constantly by the changing macroenvironments. Even for a “tze char” stall (stir-fry eatery), blue oceans, or new approaches to the business that makes competition irrelevant,…