There are debates on whether Differentiation or Distinctiveness is more important. In my opinion, both are essential and must work intandem for maximum impact. Local celeb Richard Low has both, which enables him to be nominated for the Most Popular Award yearly.
In the annual Star Awards artistes popularity contest, veteran celebrities consistently get nominated whereas young rising stars like the winners of the last Star Search fail to make the list. Why is that so and what marketing lessons can we glean from this?
Markets are evolving constantly by the changing macroenvironments. Even for a “tze char” stall (stir-fry eatery), blue oceans, or new approaches to the business that makes competition irrelevant, are possible.