Festive seasons are great for branding content with the general stage for emotions set. While we see lots of Christmas season ads and Chinese New Year ads, there are relatively fewer branding ads in Singapore during the Ramadan period. So… Read More »Playing with Emotions
The most powerful and commonly used equipment for content creation this days is the mobile phone. Capturing and editing capabilities are coupled with online connectivity. The scariest part? It is in the hands of all consumers out there. Meanwhile, the… Read More »Co-creating the Brand Story World
When a brand has successfully created a piece of branded content that has moved the audience and pulled them into the story, it is NOT the end of Story Inception… in fact, it is barely just the beginning. Resting on… Read More »Building a Brand Story World
A brand story should not be focusing on the brand. Relevance to the audience is key and the brand is NOT the hero in the story.
Part 2 of 4 in this series on Story Inception, I explore how to pull audience into your brand story