Story Inception
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The Art of Narrative Marketing for Non-Profits: Building Emotional Connections
Learn how non-profits use narrative marketing to foster emotional connections and enhance storytelling.
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Playing with Emotions
Festive seasons are great for branding content with the general stage for emotions set. While we see lots of Christmas season ads and Chinese New Year ads, there…
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Co-creating the Brand Story World
The most powerful and commonly used equipment for content creation this days is the mobile phone. Capturing and editing capabilities are coupled with online connectivity. The scariest part?…
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Building a Brand Story World
When a brand has successfully created a piece of branded content that has moved the audience and pulled them into the story, it is NOT the end of…
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Pulling Audience into your Brand?Story
A brand story should not be focusing on the brand. Relevance to the audience is key and the brand is NOT the hero in the story. Part 2…
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Why Storytelling is NOT for Content Marketing
Stories attract and engage your audience along the different stages of the buyer’s journey. That is what the “Content” in Content Marketing is all about, right? So why…