Story Inception

Playing with Emotions

Festive seasons are great for branding content with the general stage for emotions set. While we see lots of Christmas season ads and Chinese New Year ads, there are relatively fewer branding ads in Singapore during the Ramadan period. So… Read More »Playing with Emotions

Pulling Audience

Pulling Audience into your Brand?Story

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A brand story should not be focusing on the brand. Relevance to the audience is key and the brand is NOT the hero in the story.
Part 2 of 4 in this series on Story Inception, I explore how to pull audience into your brand story