Gen-X brand imagery

In our discussion on “WHY is Content Marketing important“, we touched on the brand imagery associated with Gen-X young adults growing up then such as CK ONE. Being someone in that category, I remember a popular song that sums up the feelings (or angst?) of Gen-Xers: Billy Joel’s “We didn’t start the fire”.

“We didn’t start the fire. It was always burning since the world’s been turning. We didn’t start the fire. No we didn’t light it but we tried to fight it.”

If you belong to the Gen-X, what other imagery did you grow up with?