“Don’t just produce content, create a content channel !”
… and here’s how we can help…
Content Compass – the purpose that drives the brand
– FREE with any service(s) engaged
- Brand audit
- Formulation/sharpening of Content Compass
Content Concept – the big idea for different content and platforms
- Conceptualization of content creatives across all types (live or produced videos, photo essays, social posts, e-publications, white papers etc.) and forms (branded original content, product integration, curated content)
- Conceptualization of complementary marketing activations (events, contests etc.)
Content channel – The management of customer touchpoints and content pipeline
- Strategic review of platforms and content pipeline
- Maximization of budget efficiencies against engagement KPIs
- Establishment of content schedule
- Management of community engagement
Content Creation – the production of different content
- Production management and quality control
- Content production
Content Equalizer – the management of customer voices
- Management of social media tracking – making sense of analytics and providing actionable recommendations to amplify positive comments and mute negative ones
Content production can be expensive. That is why no TV channel will produce and air blockbuster content 24×7, 365 days a year. Channels can have more “repeats”, cleverly packaging them for relevant seasonality (eg., airing of classic horror movies during halloween season) or they can acquire more of other company’s content instead of producing their own. Simply put, it is possible to optimize your budget and marketing results by deploying the right content strategy. Content Play will customize our services based on your requirements. All services are available as stand alone projects or “mix-and-matched” to complement your existing resources. Contact us for a non-obligatory discussion!
