Get the guide

Privacy Policy

Last updated: 27 September 2026

This policy explains how Content Play (“I”, “me”) collects, uses and protects your personal data when you use contentplayhq.com, in line with Singapore’s Personal Data Protection Act 2012 (PDPA).

1. What I collect

  • Details you give me through forms: your name, email address, organisation, organisation type, the service you are interested in, and your message.
  • Details from course sign-ups: name, email, and your course interest.
  • Aggregated website statistics, such as page views, collected by Koko Analytics. Koko Analytics runs on this website, does not use cookies in the way I have set it up, and stores only aggregated counts, not personal data.

2. Why I collect it

  • To reply to your enquiry.
  • To send you the guide you requested, and occasional updates, no more than twice a month.
  • To tell you when a course you signed up for opens.
  • To understand how the website is used and improve it.

I only use your personal data for these purposes, or for others I tell you about and you agree to.

3. Your consent

You give consent when you submit a form and tick the consent box. You can withdraw consent at any time by using the unsubscribe link in any email, or by emailing me. I will stop using your data for that purpose within a reasonable time.

4. Who I share it with

I do not sell your personal data. I use trusted service providers to run this website and my emails:

  • MailerLite, for email delivery and subscriber management;
  • MemberVault, for course sign-ups and delivery;
  • SiteGround, which hosts this website.

These providers process data on my behalf and only for the purposes above.

5. Transfers outside Singapore

Some of these providers store data outside Singapore. MailerLite stores data in the European Union. MemberVault stores data with Amazon Web Services. SiteGround hosts this website in Singapore. Where data is stored outside Singapore, I take reasonable steps to make sure it receives a standard of protection comparable to the PDPA, including relying on each provider’s data processing terms.

6. How I protect it

I use reasonable security arrangements to protect your personal data from unauthorised access, use, disclosure or loss, including access controls on the accounts that hold it.

7. How long I keep it

I keep your personal data only as long as it is needed for the purposes above, or as required by law. Enquiry details are deleted two years after our last contact. Email subscribers are removed when they unsubscribe. When data is no longer needed, I delete it or anonymise it.

8. Accuracy, access and correction

You can ask to see the personal data I hold about you, how it has been used, or to correct it. Email me and I will respond as soon as reasonably possible.

9. Data breaches

If a data breach is likely to cause you significant harm, I will notify you and the Personal Data Protection Commission as required by the PDPA.

10. Cookies

This website uses only the cookies needed for it to work. Website statistics are collected by Koko Analytics without cookies. Embedded content from other sites, such as YouTube videos, may set their own cookies. You can control cookies through your browser settings.

11. Contact and Data Protection Officer

Data Protection Officer: Ryo Leong

Email: ryoleong@contentplayhq.com

12. Changes to this policy

I may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.