Benjamin Blank, CEO and chief creative officer at Uproxx Media Group, was reported saying that Pepsi misfired by taking a “very broad-stroke approach as opposed to standing for something. It’s like standing for love or happiness, that’s not really a stance.” In fact, Pepsi’s issued apology states that “Pepsi was trying to project a global message of unity, peace and understanding.” Can such complex social issues be solved by sharing a can of Pepsi?