How to maximise the branding mileage for your red packets Many companies still print “ang pows” or red packets for distribution during Chinese New Year as a branding collateral. I suspect it may still take a couple more years before… Read More »Red packet design considerations
Viewers distrust commercials nowadays because they are usually exaggerated and fictitious. Content ?based on true stories? seems to be getting more engagement. While writing on ?Where most go wrong? in our Content Marketing 101 resource, I came across this article?where… Read More »True Story!