Differentiation and Distinctiveness applied

There are debates on whether Differentiation or Distinctiveness is more important. In my opinion, both are essential and must work intandem for maximum impact. Local celeb Richard Low has both, which enables him to be nominated for the Most Popular Award yearly.

Pulling Audience

Pulling Audience into your Brand?Story

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A brand story should not be focusing on the brand. Relevance to the audience is key and the brand is NOT the hero in the story.
Part 2 of 4 in this series on Story Inception, I explore how to pull audience into your brand story