With more brands jumping onto the content marketing bandwagon, it is no surprise that there are more videos produced for this Chinese New Year (CNY) 2019. I have selected 3 from Singapore, 2 from Malaysia and 2 from China for… Read More »When can we see better CNY stories in Singapore?
The most powerful and commonly used equipment for content creation this days is the mobile phone. Capturing and editing capabilities are coupled with online connectivity. The scariest part? It is in the hands of all consumers out there. Meanwhile, the… Read More »Co-creating the Brand Story World
A brand story should not be focusing on the brand. Relevance to the audience is key and the brand is NOT the hero in the story.
Part 2 of 4 in this series on Story Inception, I explore how to pull audience into your brand story