The most powerful and commonly used equipment for content creation this days is the mobile phone. Capturing and editing capabilities are coupled with online connectivity. The scariest part? It is in the hands of all consumers out there. Meanwhile, the… Read More »Co-creating the Brand Story World
A brand story should not be focusing on the brand. Relevance to the audience is key and the brand is NOT the hero in the story.
Part 2 of 4 in this series on Story Inception, I explore how to pull audience into your brand story
For many brands in the Chinese speaking world, the Chinese New Year (CNY) period is traditionally the next spike for sales after the Christmas. Advertising tends to be sales driven and tactical. If a brand, however, were to set up… Read More »How to set your brand apart during Chinese New Year with content?