Viewers distrust commercials nowadays because they are usually exaggerated and fictitious. Content ?based on true stories? seems to be getting more engagement. While writing on ?Where most go wrong? in our Content Marketing 101 resource, I came across this article?where… Read More »True Story!
In our discussion on “WHY is Content Marketing important“, we touched on the brand imagery associated with Gen-X young adults growing up then such as CK ONE. Being someone in that category, I remember a popular song that sums up… Read More »Gen-X brand imagery
A look into how trust is much sought after, making Content Marketing an important approach for brands to connect emotively with their audience