For many brands in the Chinese speaking world, the Chinese New Year (CNY) period is traditionally the next spike for sales after the Christmas. Advertising tends to be sales driven and tactical. If a brand, however, were to set up… Read More »How to set your brand apart during Chinese New Year with content?
Romance and hit pop songs are key ingredients that propelled Korean dramas to its current status. Apparently, McDonald’s in the Philippines deployed the same ingredients for a successful campaign (Write up by “Think with Google” here). In fact, there is… Read More »McDonald’s Philippines’ (short) love story