How to Win Hearts, Plant Ideas and Inspire Actions | Level Up Content Play
There are many “Influencers” and “Key Opinion Leaders”. However, true […]
There are many “Influencers” and “Key Opinion Leaders”. However, true influencers are the ones that have a lasting impact on their audience, causing them to think and/or act in a certain way. They connect with their followers on an emotional level. I call that “EMOFLUENCE”
The key to “Emofluence” is storytelling. Stories, when used well, touch the audience emotionally, helping the storyteller to Win Hearts, Plant Ideas and Inspire Actions. What is the number one mistake that brands make when it comes to brand storytelling?
What are some of the things to consider when starting to use stories to engage your audience?
This is an excerpt from a “zoom” sharing I did on 22 Apr 2020 with the MOX community.
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