Video Library

Level Up Content Play

3 Common Brand Storytelling Mistakes to Avoid 💥

Storytelling is the most 💥 powerful tool when it comes to connecting emotionally with people.⁣
⁣
For brands, this is a critical technique for content creation and branding. Yet I feel that …many brands tend to make these 𝟯 𝗺𝗶𝘀𝘁𝗮𝗸𝗲𝘀 ❌when it comes to brand storytelling. 😱⁣
⁣
Avoid them and your engagement levels will be 🔥 hot!⁣
⁣
Let me know if this is helpful? I will try to produce more if the response is positive. There are also more free insights and resources as well as the copy of “The Role of the Brand in 7 Story Archetypes” in my Members Hub: https://contentplay.vipmembervault.com/products/courses/view/1088636Show More

3 Common Brand Storytelling Mistakes to Avoid 💥

Storytelling is the most 💥 powerful tool when it comes to connecting …

How to Win Hearts, Plant Ideas and Inspire Actions | Level Up Content Play

There are many “Influencers” and “Key Opinion Leaders”. However, true …

Niche Down During covid-19 | Level Up Content Play

Everyone is forced to “transform digitally” during this covid-19 …

Is Influencer Marketing the same as Celebrity Endorsement? | Level Up Content Play

Some say Influencer Marketing growth is still booming whereas there …

Traditional vs Social Media | Level Up Content Play

Traditional media is dead. Social media rules! Really? Is social media …

Mass Communications is passé. But is mass media dead? | Level Up Content Play

Mass communications refers to the transfer of a singular message to a …

1 of 2

Chats with Experts

谁会故事营销，谁就拥有市场！ Those who know Narrative Marketing will win the market！

希腊哲学家柏拉图说过“谁会讲故事，谁就拥有世界”。

事实上，这一点也不夸张，因为故事最能牵动人心。而哈弗教授发现我们95%的购物决策是潜意识的！这意味着我们的购物决策多数是感性而非理性的。所以只要懂得利用故事来引起情感共鸣，品牌就能够发挥影响力让消费者作出购买的决策。

很开心将与石惠敏博士的《亚洲教育学院》合作举办一个别出心裁的课程。”用图片、视频传播情感共鸣的数字营销“ 是一个2天的课程。内容包含了故事营销的理念及运用简单应用程序来制作内容的技巧。

中文课程将在10月2至3日（星期五、六）进行。
想了解更多可到以下网址： https://apda.com.sg/ch/digital-narrative-marketing-for-social-media/
或致电 +65 8156 3458 或电邮 admin@apda.com.sg 查询。

Greek philosopher Plato once said that “Those who tell stories rule society”.

That is not an overstatement because stories are most effective …in touching people’s hearts. A Harvard Business School professor found that 95% of our purchase decision making takes place in the subconscious mind. This means that our purchase decisions are emotive rather than rational. Hence, knowing how to use stories or narratives in marketing will enable brands to connect emotionally with their customers and influence their buying decisions.

Grateful for the opportunity to work with Dr Shih Hui Min’s “Asia Professional Development Academy” to develop a 2-day course on “Digital Narrative Marketing for Social Media – telling emotive stories through photos and videos”, where I will touch on both the concept of Narrative Marketing in detail as well as the practical usage of simple apps and equipment to produce emotive content.

While the interview with Dr Shih was conducted in Mandarin, you can turn on the English subtitles provided. There will also be both English and Chinese versions of the course. The next run for the English version will be on 5-6 October 2020 (Mon-Tue)

For more information, do contact APDA at +65 8156 3458 or email admin@apda.com.sgShow More

谁会故事营销，谁就拥有市场！ Those who know Narrative Marketing will win the market！

希腊哲学家柏拉图说过“谁会讲故事，谁就拥有世界”。 …

Marketing "Non-Essential" Services | Chat with Lee Ee Wurn

A survey earlier in Singapore reviewed that people placed “Artist” as …

How to leverage on Mass Participation Events | Chat with Riduwan Matni

Music, Sports and Entertainment events are the highest grossing …

Music, Sports and Entertainment events are the highest grossing sponsorship genres. What makes them work? Is it really worth spending so much on sponsorships? What are the things brands should …look out for when choosing an event to partner or sponsor? What else needs to be in the marketing strategy?

With covid-19 pandemic, all events have been grounded to a halt. While some are slowly reopening cautiously, has the “last nail” been delivered on events sponsorship? Or is it going to experience a resurgence once things revert to “normal”. What are the likely changes marketers must consider with the digital disruptions during this period?

So many questions, yet so much potential. I’m glad I had the privilege to chat with Riduwan Matni, CEO MUSE Group Asia (Malaysia), a creative marketing agency that specialises in Sports Entertainment and Mass Participation Events. Get all the answers in this gem packed session!

Riduwan can be contacted at riduwan@musegroup.asia
You can also check out their company website at http://www.musegroup.asia

~~~~~~~~~~~~~~~~~~~~

I am a Gen-X narrative marketer helping “traditional marketing” practitioners MAKE SENSE of the digital marketing maze. I fully understand the frustration and confusion that many Gen X marketers are facing when it comes to digital and content marketing. There are simply too many platforms to master and changes are happening too frequently!

Yet having had the benefit of helming both marketing and content roles in Singapore’s national broadcaster, I’ve come to appreciate that when we look at the new media from the traditional marketing principles, we will realise that principles remain intact even though the tools have changed.

Subscribe and join me to uncover more fundamental principles that will save you from making costly mistakes.

Find out more at https://contentplayhq.com
Follow me at
LinkedIn: https://linkedin.com/in/ryoleong/
Instagram: https://www.instagram.com/ryoleong/
Facebook: https://facebook.com/contentplayhq/
Medium: https://medium.com/@ryoleong
Podcast: https://ryoleong.sounder.fm/show/level-up-content-play-with-ryo-leongShow More

How to Master "Live" Presentation | Chat with Wayne Chan

Have you started doing LIVE streaming? Or are you considering to do …

PASSION can get you started but PURPOSE will keep you going | Chat with Kelvin Sng

Kelvin Sng is a Director and Educator. An odd combination perhaps, but …

INSTAGRAM lessons from a Millennial | Chat with Sue-Ann Tan

Mention the word “Millennials” and Gen-Xers will have a stereotypical …

Mention the word “Millennials” and Gen-Xers will have a stereotypical image. Eg., TL:DR (Too long, Didn’t read) is attached to these young people who have short attention span and are …captivated only by visuals.

When marketers believe in these stereotypes, they will also develop strategies that affirms these stereotypes and form confirmation bias. Nothing is more illuminating than hearing from a millenial’s mouth… and one who loves words all the more.

Sue-Ann Tan is the founder of Culture 127 (https://culture127.com), a copy-based content marketing consultancy that uses the power of words to improve culture’s present narrative. She calls herself the “big sister” of millenials and offers fresh perspectives on how to attract and engage audience.

Quick Access Timestamps:
01:57 – TL:DR – a millennial issue? Is text obsolete?
07:24 – How to create “good” content?
15:43 – Emerging content approach to engage younger generation
20:50 – Guiding principles for writing and content creation
25:04 – Using captions in pictures – does it work?
27:03 – What is “Happily Ever After Exists” and why vanity metrics should not be a validation of who we are.
31:03 – Key Takeaways

Connect with Sue-Ann:
Book: https://happilyeverafterexists.wordpress.com
Instagram: https://www.instagram.com/culture.127/
Website: https://www.culture127.com

~~~~~~~~~~~~~~~~~~~~

I am a Gen-X narrative marketer helping “traditional marketing” practitioners MAKE SENSE of the digital marketing maze. I fully understand the frustration and confusion that many Gen X marketers are facing when it comes to digital and content marketing. There are simply too many platforms to master and changes are happening too frequently!

Yet having had the benefit of helming both marketing and content roles in Singapore’s national broadcaster, I’ve come to appreciate that when we look at the new media from the traditional marketing principles, we will realise that principles remain intact even though the tools have changed.

Subscribe and join me to uncover more fundamental principles that will save you from making costly mistakes.

Find out more at https://contentplayhq.com
Follow me at
LinkedIn: https://linkedin.com/in/ryoleong/
Instagram: https://www.instagram.com/ryoleong/
Facebook: https://facebook.com/contentplayhq/
Medium: https://medium.com/@ryoleong
Podcast: https://ryoleong.sounder.fm/show/level-up-content-play-with-ryo-leongShow More

1 of 2

The ContentXMarketing Show – with ryoXcolin

Influence with Stories | The ContentXMarketing Show Ep 1 (excerpt)

Stories are used since creation as a form of communications. They evoke emotions and are powerful tools for influencing others.

Those who have more experience in life (ie., “mature” folks) should …have more stories to tap on for inspiration to tell impactful stories. 😊 But how do we tell business stories that can influence our audience? Are these techniques similarly applicable for the written form on one hand and the video form on the other end of the media spectrum?

Colin Goh is the head honcho of Learns Marketing. As a fellow Gen Xer, he is equally passionate about marketing especially when tapping on the unique experiences that we share in our generation. We decided to come together to create a Facebook Live show (full episodes hosted here: https://www.facebook.com/pg/learnsmarketing/videos ) called “The ContentXMarketing Show” by ryoXcolin.

~~~~~~~~~~~~~~~~~~~~

I am a Gen-X narrative marketer helping “traditional marketing” practitioners MAKE SENSE of the digital marketing maze. I fully understand the frustration and confusion that many Gen X marketers are facing when it comes to digital and content marketing. There are simply too many platforms to master and changes are happening too frequently!

Yet having had the benefit of helming both marketing and content roles in Singapore’s national broadcaster, I’ve come to appreciate that when we look at the new media from the traditional marketing principles, we will realise that principles remain intact even though the tools have changed.

Subscribe and join me to uncover more fundamental principles that will save you from making costly mistakes.

Find out more at https://contentplayhq.com
Follow me at
LinkedIn: https://linkedin.com/in/ryoleong/
Instagram: https://www.instagram.com/ryoleong/
Facebook: https://facebook.com/contentplayhq/
Medium: https://medium.com/@ryoleong
Podcast: https://ryoleong.sounder.fm/show/level-up-content-play-with-ryo-leongShow More

Influence with Stories | The ContentXMarketing Show Ep 1 (excerpt)

Stories are used since creation as a form of communications. They …

Long Term Branding vs Direct Response Ads | The ContentXMarketing Show Ep2 (excerpt)

There are advocates for buying direct response ads to succeed in …

There are advocates for buying direct response ads to succeed in social media marketing and there are also advocates for long term branding to attract customers. Which strategy is better? …Or is it really an either or situation?

In Ep 2 of ryoXcolin’s The ContentXMarketing Show on Facebook Live, Colin shared his personal findings regarding Facebook’s algorithm as well as his experiences in buying direct response ads. Ryo on the other hand, shared his journey as a “newbie” in running social media accounts. For a detailed discussion (including the suggested minimum spend on ads), do visit https://www.facebook.com/learnsmarketing/ for the full episode.

Colin Goh is the head honcho of Learns Marketing. As a fellow Gen Xer, he is equally passionate about marketing especially when tapping on the unique experiences that we share in our generation. We decided to come together to create a Facebook Live show (full episodes hosted here: https://www.facebook.com/pg/learnsmarketing/videos ) called “The ContentXMarketing Show” by ryoXcolin.

~~~~~~~~~~~~~~~~~~~~

I am a Gen-X narrative marketer helping “traditional marketing” practitioners MAKE SENSE of the digital marketing maze. I fully understand the frustration and confusion that many Gen X marketers are facing when it comes to digital and content marketing. There are simply too many platforms to master and changes are happening too frequently!

Yet having had the benefit of helming both marketing and content roles in Singapore’s national broadcaster, I’ve come to appreciate that when we look at the new media from the traditional marketing principles, we will realise that principles remain intact even though the tools have changed.

Subscribe and join me to uncover more fundamental principles that will save you from making costly mistakes.

Find out more at https://contentplayhq.com
Follow me at
LinkedIn: https://linkedin.com/in/ryoleong/
Instagram: https://www.instagram.com/ryoleong/
Facebook: https://facebook.com/contentplayhq/
Medium: https://medium.com/@ryoleong
Podcast: https://ryoleong.sounder.fm/show/level-up-content-play-with-ryo-leongShow More

How to Start your Digital Journey as a Gen-Xer | The ContentXMarketing Show Ep3 (Excerpt)

Some Gen-Xers plan too much because we want to be “perfect”. Others …

Some Gen-Xers plan too much because we want to be “perfect”. Others are overwhelmed with all the different digital tools and metrics. Either case, we feel resigned to the fate …that perhaps it’s too late for us to go digital.

Both Colin and I started our journey into digital marketing business after our 40s. We certainly didn’t get that memo about us being “over-the-hill”. In this episode, we talked about things that a Gen-Xer or even a Boomer should take note of when we start on this exciting journey.

Rather than give you steps to replicate, we show you the rationale and concepts so that you can craft out your own unique paths.

Colin Goh is the head honcho of Learns Marketing. As a fellow Gen Xer, he is equally passionate about marketing especially when tapping on the unique experiences that we share in our generation. We decided to come together to create a Facebook Live show (full episodes hosted here: https://www.facebook.com/pg/learnsmarketing/videos ) called “The ContentXMarketing Show” by ryoXcolin.

~~~~~~~~~~~~~~~~~~~~

I am a Gen-X narrative marketer helping “traditional marketing” practitioners MAKE SENSE of the digital marketing maze. I fully understand the frustration and confusion that many Gen X marketers are facing when it comes to digital and content marketing. There are simply too many platforms to master and changes are happening too frequently!

Yet having had the benefit of helming both marketing and content roles in Singapore’s national broadcaster, I’ve come to appreciate that when we look at the new media from the traditional marketing principles, we will realise that principles remain intact even though the tools have changed.

Subscribe and join me to uncover more fundamental principles that will save you from making costly mistakes.

Find out more at https://contentplayhq.com
Follow me at
LinkedIn: https://linkedin.com/in/ryoleong/
Instagram: https://www.instagram.com/ryoleong/
Facebook: https://facebook.com/contentplayhq/
Medium: https://medium.com/@ryoleong
Podcast: https://ryoleong.sounder.fm/show/level-up-content-play-with-ryo-leongShow More

How to "Look Good" on Socials as a Gen-Xer | The ContentXMarketing Show Ep 4 (excerpt)

Gen-Xers are unlikely to look better than the Millennials on videos …

Gen-Xers are unlikely to look better than the Millennials on videos and socials (unless you’re Sean Connery). So how can we compete?
“Looks” serves two main purposes: to attract people to …the content and to allow people to identify us in the longer term.

So there are definitely other ways, Gen-Xers can approach their “looks” to brand their social channels. In this last installment of The ContentXMarketing Show, Colin & I discussed how “uncles” can still compete with Millennials and Gen-Zs when it comes to looks.

Colin Goh is the head honcho of Learns Marketing. As a fellow Gen Xer, he is equally passionate about marketing especially when tapping on the unique experiences that we share in our generation. We decided to come together to create a Facebook Live show (full episodes hosted here: https://www.facebook.com/pg/learnsmarketing/videos ) called “The ContentXMarketing Show” by ryoXcolin.

~~~~~~~~~~~~~~~~~~~~

I am a Gen-X narrative marketer helping “traditional marketing” practitioners MAKE SENSE of the digital marketing maze. I fully understand the frustration and confusion that many Gen X marketers are facing when it comes to digital and content marketing. There are simply too many platforms to master and changes are happening too frequently!

Yet having had the benefit of helming both marketing and content roles in Singapore’s national broadcaster, I’ve come to appreciate that when we look at the new media from the traditional marketing principles, we will realise that principles remain intact even though the tools have changed.

Subscribe and join me to uncover more fundamental principles that will save you from making costly mistakes.

Find out more at https://contentplayhq.com
Follow me at
LinkedIn: https://linkedin.com/in/ryoleong/
Instagram: https://www.instagram.com/ryoleong/
Facebook: https://facebook.com/contentplayhq/
Medium: https://medium.com/@ryoleong
Podcast: https://ryoleong.sounder.fm/show/level-up-content-play-with-ryo-leongShow More